If until now you frequently use the generator AdWords keywords for your SEO work (to get ideas for keywords), you are directly affected by this announcement. Indeed, this research tool keywords will disappear by the end of July 2013! Although the functionality is still available in AdWords Keyword Planner, but this new tool is available to AdWords customers. In other words, it will no longer be available “externally” as was the generator keywords. For now, I do not know if Google plans to limit access to those who have an AdWords account or those who have AdWords campaigns valid …

The planning tool AdWords keywords

The tool works naturally follows:

* First you are researching keywords (as before with the generation tool keywords)
* in the proposed results, you’ll also suggested ad groups (to get organized)
* Then you add the selected keywords and ad groups with a plan. Add to a plan, it’s like adding products in a shopping cart. Then you can add them to an existing AdWords campaign or create a new campaign for the occasion.
* Finally, the tool is simulated to evaluate the traffic – and the total cost.

You can find this tool on adwords.google.com/keywordplanner (although all AdWords accounts have not already access … If you do not succeed, try changing your preferences to set Language: english and country: USA ).

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